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RITHU
  • Home
  • Our founder
  • Services
  • Heritage economy
  • Work
  • Research
  • For firms
  • About
  • Workshops & community
  • Contact

A restored building with the wrong use is an empty building.

Founder & CEO · Rithu

Founder & CEO · Rithu

Where architecture, economy, law and people meet, she finds what a heritage place is really worth.

A transdisciplinary mind for places that don't fit one discipline. Architect, academic, researcher, heritage consultant and designer, for over twenty years, in parallel, not one after another. She reads a historic place through every field it touches, and connects the ones nobody else connects.

Work with Rithu

I connect fields that people never connect, and find the hidden potentials no one else sees. Then I link them into a new, parallel layer of networks, one that keeps a place sustainable, authentic, distinctive, creative and fair.


Dr. Hanaa Moosa

Six disciplines, running side by side since 2003

Architecture & interior design

Architecture & interior design

Architecture & interior design

2004–2012: SAC, AFCO, EHAF and Grandeur Design Studio. Since 2020: Moosa Studio.

Teaching & academia

Architecture & interior design

Architecture & interior design

2004–2024: October 6 University, Shorouk Academy, Associate Professor (2020), then Vice Dean for Postgraduate Studies and Research.

Heritage reuse research

Architecture & interior design

Heritage reuse research

Since 2005: MSc 2008, PhD 2014, the Prevailing Value System, and papers in London, Italy and Egypt.

Heritage consultancy

Community & education

Heritage reuse research

2017–2020: Historic Cairo Phase III, as an individual consultant. Since 2020: Rithu, with DECON and the ICDH.

Community & education

Community & education

Community & education

Since 2015: head of the Community Contribution Team (2015–20), then Rithu walks, workshops and the Rithu Network.

Media & storytelling

Community & education

Community & education

Since 2007: press and radio, then webinars, a 30-episode video series and documentary heritage research.

Her reach

Map of Dr. Hanaa Moosa's reach from Cairo to nine other countries

From Cairo to 10 countries

Commissions, research, talks and proposals by Dr. Hanaa Moosa, before and since founding Rithu: Saudi Arabia, Oman, South Korea, New Zealand, Kenya, Nigeria, Senegal, Italy and the United Kingdom.

What a transdisciplinary reading finds

Soundscape as heritage

Sound × conservation

Calls to prayer, workshops, markets and mulids as part of the spirit of place, turned into itineraries for Al-Darb Al-Ahmar. International Design Journal, 2019.

The Entertainment-Led Documentation Model

Media × documentary heritage

TV drama, film and social media as channels that carry documentary heritage to people. Research for the International Centre for Documentary Heritage (ICDH), under the auspices of UNESCO, 2025.

The Economic Blind Spots framework

Economy × adaptive reuse

Opportunity costs, economic chains and regional sectors added to reuse planning. International Design Journal, 2025.

The living city of the dead

Heritage railways and tramways

Death × the living city

Cemetery zones regenerated as living parts of the city. CICOP Italy, 2019.

Ordinance lines and heritage

Heritage railways and tramways

Heritage railways and tramways

Law × urban fabric

How old ordinance lines still shape, and split, Historic Cairo's streets, with a way to reconcile them. ArchCairo, 2019.

Heritage railways and tramways

Heritage railways and tramways

Heritage railways and tramways

Transport × identity

Egypt's lost trams as identity and opportunity. International Design Journal, 2020.

The Prevailing Value System

The Prevailing Value System

The Prevailing Value System

Values × everything

The value system that prevails in a community shapes every other context, so she reads it first. PhD 2014, published 2018.

The range behind Rithu's work

Architect

Researcher

Architect

Senior architect on hospitals, towers, resorts and conference buildings, 2004–2012.

Academic

Researcher

Architect

Twenty years of teaching architecture; Associate Professor (2020); Vice Dean for Postgraduate Studies and Research (2023–24).

Researcher

Researcher

Researcher

Four named frameworks and 12+ papers; every Rithu service stands on one of them.

Consultant

Educator & speaker

Researcher

Main researcher of the adaptive reuse report for all 17 zones of Historic Cairo (2017–20, before Rithu); founder of Rithu since 2020.

Designer

Educator & speaker

Educator & speaker

Heritage values-inspired architecture and interiors: Moosa Studio.

Educator & speaker

Educator & speaker

Educator & speaker

Keynotes, juries and lectures in Egypt, Italy and New Zealand; press, radio and TV since 2007.

Her experience before founding Rithu

Map of Historic Cairo's 17 zones

Her personal experience, not Rithu's portfolio

Everything below was done by Dr. Hanaa Moosa as an individual, before Rithu existed.

2004–2012 · Architectural practice

Architect and senior architect at SAC, AFCO, EHAF Consulting Engineers and Grandeur Design Studio: hospitals, towers, resorts and conference buildings.

2004–2020 · Teaching architecture

October 6 University, then Shorouk Academy; Associate Professor of Architecture in 2020.

2014 · PhD, Cairo University

Heritage Buildings Reuse from Conservation to Community Development, the origin of the Prevailing Value System.

2015–2020 · Community contribution

Head of the Community Contribution Team, Higher Institute of Engineering, El Shorouk.

2017–2020 · Urban Regeneration of Historic Cairo, Phase III

Individual consultant for adaptive reuse and urban conservation; main researcher of the adaptive reuse report; permanent team member. The project belongs to the Ministry of Antiquities and the Faculty of Engineering, Cairo University. It is not a Rithu project.

2018–2019 · International research and committees

Papers in London, Italy and Egypt; consultant to the Egyptian network of CICOP Italy; invited speaker and scientific committee member, Florence and Turin, 2019.

Ahead of the field

Questions she asked in 2014 are the ones the field asks now.

Her PhD connected heritage reuse with community development and the community's value system, years before economy, people and values became the centre of heritage debates.

Her research and frameworks

A place that doesn't fit one discipline? Bring it to Rithu.

Request a consultation

© 2026 Rithu for Heritage Conservation Consultancy · Founded by Dr. Hanaa Moosa · Cairo · CR 151830 · A path of conserving heritage


Rithu by Hanaa Moosa

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