Know More About Us
Foundation
Rithu was established in July 2020, a period marked by the height of the coronavirus pandemic and its far-reaching economic repercussions, which affected not only the domestic economy but the entire globe. Rithu mainly aims to:
- Create investment modules that operationalize at various scales, spanning from micro to macro. These modules are designed to capitalize on latent opportunities within the realm of urban heritage.
- Develop regeneration strategies for historic cities and heritage contexts by implementing comprehensive approaches to rehabilitation, adaptive reuse, and other conservation methods in order to achieve touristic, cultural, economic, and social development.
Our Approach
At Rithu, we apply an interdisciplinary approach across all our services, including consultation, education, and research. By integrating diverse perspectives and expertise, we believe we can achieve sustainability, equity, strong branding, integrity, and authenticity in every project we undertake. We adopt interdisciplinary approach i
About RITHU
Why Rithu is a Profitable Business
Rithu was founded with a clear mission to address long-standing challenges in the field of heritage conservation. Here's why Rithu stands out as a profitable entity:
- Addressing the Business Model Gap
The heritage conservation field has long lacked solid business models that fairly compensate skilled professionals. Many in the field have faced underpayment or undervaluation for their expertise. Rithu solves this by creating sustainable business models that empower professionals to thrive. - Efficient Professional Evaluation & Selection
There’s been no effective system to evaluate and select true experts in heritage conservation. Rithu established a robust selection and evaluation system to ensure only the most qualified professionals are involved in projects, driving higher quality and trust in the field. - Bridging the Knowledge Gap
A clear gap exists between educational, research, and practical disciplines within heritage conservation. Rithu bridges this gap by promoting a holistic approach that connects these areas through interactive programs, research, education, and community engagement. - Comprehensive Framework for Heritage Protection
The lack of a comprehensive framework to address the loss of both tangible and intangible heritage is a critical issue. Rithu addresses this gap with a complete, structured approach to protecting our cultural heritage. - Unlocking Hidden Potential
Rithu identifies and capitalizes on the hidden potential within the heritage conservation field, providing opportunities to maximize the impact and value of each project. - Integrating Contemporary Needs with Heritage
We blend new uses and modern living styles into existing heritage contexts, ensuring that conservation efforts remain relevant and sustainable in today’s world.
Our Purpose
We are concerned about every aspect related to regeneration of historic cities and heritage elements process. Such aspects would be related to urban, architecture, social, economic, crafts, tourism, rising awareness, marketing, branding, consultation and others.Simply, we are meant by every aspect that would support the regeneration of heritage. And we are totally open to deal with all related entities and individuals.We seek to untap potentials that are totally hidden. We believe that it is totally possible to implement new uses and contemporary styles of living within the old context. The process will take place in- respect of a multi contextual approach. Our work will be sorted in several programs which will be announced consecutively.
The meaning of the word Rithu
Rithu (رثوا) is an imperative verb in Arabic language which means inherit. Imperative verb is a verb that refers to a request or a command. The verb requests people to inherit their Heritage.
Mission
The process of regeneration of historic cities and heritage elements shall be put in respect of a multi-contextual approach where hidden potentials will be untapped and used. It is aimed to achieve sustainability, integrity, authenticity, branding, creativity, and equality.
Vision
Our vision is to give heritage the chance to be continuously adapted to contemporary layers of time and styles of life.
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