We are concerned about every aspect related to regeneration of historic cities and heritage elements process. Such aspects would be related to urban, architecture, social, economic, crafts, tourism, rising awareness, marketing, branding, consultation and others.Simply, we are meant by every aspect that would support the regeneration of heritage. And we are totally open to deal with all related entities and individuals.We seek to untap potentials that are totally hidden. We believe that it is totally possible to implement new uses and contemporary styles of living within the old context. The process will take place in- respect of a multi contextual approach. Our work will be sorted in several programs which will be announced consecutively.
Rithu (رثوا) is an imperative verb in Arabic language which means inherit. Imperative verb is a verb that refers to a request or a command. The verb requests people to inherit their Heritage.
The process of regeneration of historic cities and heritage elements shall be put in respect of a multi-contextual approach where hidden potentials will be untapped and used. It is aimed to achieve sustainability, integrity, authenticity, branding, creativity, and equality.
Our vision is to give heritage the chance to be continuously adapted to contemporary layers of time and styles of life.