About

Rithu was established in July 2020, a period marked by the height of the coronavirus pandemic  and its far-reaching economic repercussions, which affected not only the domestic economy but  the entire globe. Rithu mainly aims to: 

1- Create investment modules that operationalize at various scales, spanning from micro to  macro. These modules are designed to capitalize on latent opportunities within the realm of  urban heritage. 2- Develop regeneration strategies for historic cities and heritage contexts by implementing  comprehensive approaches to rehabilitation, adaptive reuse, and other conservation methods in order  to achieve touristic, cultural, economic, and social development. 

Rithu was founded to address long-standing issues in the field of heritage conservation:

• Lack of solid business models that would suit skilled scholars in the field of heritage  conservation, where it was observed that many professionals have received low or  underestimated fees. 

• Lack of a system that targets the efficient selection, evaluation and monitoring  performance of genuine professionals in the field of Heritage Conservation. 

• The existence of a clear gap between professionals in the field of Heritage Conservation,  addressing the educational, research and practical disciplines.

 • In existence of a comprehensive framework that is able to deal with problems related to  the loss of heritage, either tangible or intangible. 

It was decided to assist in solving such problems by: 

• Transforming direct skilled scholars into a profitable business through creating number of  business models conducting different approaches and sectors of the heritage  conservation field. 

• Establishing a selection and evaluation system that aims at distinguishing between  genuine professionals involved in the field of Heritage Conservation. 

• Adopting a vision in which heritage conservation is accomplished through interactive  programs involving consultation, research and publication, education, and community  engagement. 

• Applying comprehensive framework that targets the loss of tangible and intangible  heritage in absence of a comprehensive framework to deal with the specialty of our  heritage. 

• Track every possible hidden potential and provide opportunities to benefit from it to the  greatest extent possible. 

• Integrate new uses and contemporary living styles within the existing heritage context.  

  We are concerned about every aspect related to regeneration of historic cities and heritage elements process. Such aspects would be related to urban, architecture, social, economic, crafts, tourism, rising awareness, marketing, branding, consultation and others.Simply, we are meant by every aspect that would support the regeneration of heritage. And we are totally open to deal with all related entities and individuals.We seek to untap potentials that are totally hidden. We believe that it is totally possible to implement new uses and contemporary styles of living within the old context. The process will take place in- respect of a multi contextual approach. Our work will be sorted in several programs which will be announced consecutively.